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MKT 801 Marketing Management Assignment - Wichita State University
Instructions - Attached is a PDF copy of about 40 pages taken from the 2017, 2018 and 2019 editions of Marketing FAME. You have already read some of these stories. Each page contains a story that has something to do with ethics or ethics-related issues (some pages include other stories too, but disregard the stories that do not pertain to ethics).
If you would like to earn a few extra credit points (up to 15), please read and think about these ethics stories and identify the 10 that you consider to be the most engaging or intriguing. Then list the titles of the stories from 1st, 2nd, 3rd... to 10th (i.e., 1st being the story you found to be most engaing or intriguing and 10th being the story you found to be the 10th most engaging or intriguing). Next, for each of the 10 stories you selected, in 2-4 concisely-written and insightful sentences tell me why you chose the story for your top-10 list. That is, why did you find the story to be interesting, thought-provoking, emotion-raising, or otherwise engaging or intriguing. To earn maximum points, you should convince me that you clearly READ the stories and that you THOUGHT deeply about the stories.
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