Reference no: EM132572939 , Length: word count:2000

MKT 6210 Marketing Management - Abu Dhabi School of Management

Learning Outcome 1: Demonstrate a critical awareness of knowledge issues, as the basis for original thinking; encompassing current processes of knowledge production related to marketing.

Learning Outcome 2: Synthesize advanced problem-solving skills to analyse highly complex issues with incomplete data and develop innovative solutions and proposals relevant to marketing.

Learning Outcome 3: Experiment with multiple theories and functional perspectives for the interpretation of comprehensive challenges to the business environment.

Learning Outcome 4: Select appropriate research instruments to address domestic factors and drivers in the global context.

Learning Outcome 5: Combine relevant theoretical advances with functional business skills to construct timely and informed decisions

Students are required to analyze the given case "Patanjali, Missed or Messed up Opportunity". And answer the below questions.

Assessment Requirements:

1. Critically analyse all major marketing mix issues of Patanjali based on the given case.

2. Assume you as the marketing manager, identify the major marketing issue you will be addressing immediately and justify the same.

3. Devise recommendations for improvements for all the marketing issues relevant to the case based on the application of relevant theories and concepts discussed in class.

Your Terms of Reference:

This section outlines some of the key points to consider whilst formulating your answer (guide only):
Report format.

1. Introduction - Patanjali organisation, its history and marketing mix.
2. Identification and analysis of issues related to product, price, promotion and place.
3. Outlining the major issue and justify why you consider it as the main issue.
4. Recommendation to improve the current product, price, promotion and place issues of Patanjali.
5. Conclusion

Attachment:- Marketing Management.rar