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MKT 565: Marketing Assignment
The Final Report should describe your final results for all Allround brands by category.
The report should not merely list the results, but detail what you learned during the simulation by addressing the categories (please label each category in your answer) below (i.e., causal relationships that include metrics from the simulation and terms from the textbook or PharmSim manual).
Note: you should include Product Life Cycle related concepts in all of your categories
Question. Relative emphasis on the four types of advertising messages
Question. Promotion's budget with allocations to cooperative advertising and the three types of consumer promotions
Attachment:- PharmaSim.rar
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