MKT-511 Marketing Management Assignment

Assignment Help Marketing Management

Reference no: EM132448443 , Length: word count:1100

MKT-511 - Marketing Management - Abu Dhabi University

Choose - SUZUKI

Assignment

The world is changing and new trends are evolving such as sharing economy (e.g., UBER), renewable energy and self-driving vehicles (e.g., Tesla), limited parking spaces available to the car drivers in big cities. All of these trends have made a lot of pressure on the traditional auto industry to think of the ways to adapt with these changes. Assume that you are working as a marketing consultant at one of the big traditional auto companiesandyour company faces such threats and your duty is to recommend some potential market segments other than the traditional ones.

• Explain in details the recommended market segments.
• Each potential target segment must have a name that reflects the content of the target segment.
• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
• Then each potential target segment should be DIRECTLY FOLLOWEDby the targeting evaluation criteria:
- The segment size and potential growth
- The segment attractiveness structure (i.e., competition)
- The company resources, objectives, and values
• Conclusion and recommendation
• Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
• Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.

Reference no: EM132448443

Questions Cloud

Describe information presented on statement of cash flows : Describe the information presented on the statement of cash flows. Why is this information important for the stakeholders of a corporation?

Discuss difficult transition that you have made in workplace : Discuss a difficult transition that you have made in the workplace. What lesson did you learn from that experience? Each question must be 250-300 words.

What is the definition of corporate culture : What is the definition of corporate culture discuss their advantages and disadvantages with example ? what is the definition of ''whistle-blowing''?

What is a script you are expected to rehearse that you enjoy : Erin khuê ninh asks a provocative question: if someone has gone their whole life being told to be a "model minority," being told to meet the standards set.

MKT-511 Marketing Management Assignment : MKT-511 Marketing Management Assignment Help and Solution, Abu Dhabi University - Assessment Writing Service - Each potential target segment must have a name

Consideration tax implications and liability exposure : Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.

What is the most controllable means of funding a startup : What is the most "controllable" means of funding a startup? Would you personally choose peer-to-peer lending to fund your startup? Why or why not?

Write comprehensive model of entrepreneurship : Why did Pearl River's top management believe that the firm must engage in significant internationalization (beyond the direct export strategy)?

Prepare presentation for manager meeting balanced scorecard : Prepare a presentation for the next manager's meeting about the balanced scorecard and how EEC might adopt it.Who is responsible for establishing performance

User Account

All Pages