Reference no: EM132633152 , Length: word count:500

MKT-1188 Introduction to Marketing - Lethbridge College

Read the Chobani case study in your textbook.

Answer the following questions in a discussion post to your group:
1. Fully EXPLAIN where Chobani best fits into the six stages/orientations model. (Figure 1-5, p. 12)
2. Thoroughly ORGANIZE and DESCRIBE some of the most important factors that demonstrate that Chobani is socially responsible.
3. ANALYZE Chobani's marketing mix (4P's), and EXPLAIN which two components have been the most important in creating such a successful corporation.
4. Pure competition, monopolistic competition, oligopoly, and monopoly. EXPLAIN where Chobani would be with the alternative forms.
5. Using the Chapter 3 terms, SCAN the environment in Canada for Chobani.

Case #1: Chobani

Case discussions include three main parts:

1. First Post: Review the case and materials. Write an initial response to the questions. You must post before you can see other students' responses. Use the case materials and the module terminology in your response.

2. Participate in the Discussion

Share your response with your classmates and provide meaningful comments that demonstrate comprehension and analysis to at least three of your peers' posts. You may consider answering questions such as

Where do you see similarities/differences in opinions?

How do you agree/disagree?

3. Draw Conclusions: If it hasn't already been stated in the discussion, post your conclusions.

Attachment:- Chobani case study.rar