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MKT 100 Principles of Marketing - Strayer University

In this assignment, you will create an original situation analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.

Instructions

Select one company/brand from the four choices below:

Mazda Miata
181 hp. 151lb of torque. A curb weight under 2,400 pounds. Behind the wheel of the Miata, numbers transform into beautifully visceral, windswept joy. One of the many secrets to this exhilarating drive lies in its ideal power-to-weight ratio. You feel as though your Miata is connected to you, anticipating, and answering your every command.
Every Miata is engineered with the driver in mind.

Netflix
Netflix is a global streaming entertainment service offering movies and TV series commercial-free, with unlimited viewing on any Internet-connected screen for an affordable, no-commitment monthly fee. Netflix is a focused passion brand, not a do-everything brand.

We are a relief from the complexity and frustration that embody most MVPD relationships with their customers. We strive to be extremely straightforward. There is no better example of this than our no-hassle online cancellation. Members can leave when they want and come back when they want.
We are about the freedom of on-demand and the fun of binge viewing. We are about the flexibility of any screen at any time. We are about a personal experience that finds for each person the most pleasing titles from around the world.

Dillard's
Dillard's was founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard's, Inc. ranks among the nation's largest fashion retailers, operating 250 Dillard's locations and 32 clearance centers spanning 29 states and an Internet store. The company focuses on delivering style, quality, and value to its customers by offering premium apparel, beauty, and home collections from both national and exclusive brand sources. Dillard's complements this curated merchandise assortment with exceptional, client-focused customer care.

Bosley Hair Club
Mission: The hair on your head and face frames and paints the image you present to the world. At Bosley, we know that it takes an artist's eye as well as a physician's skill to recapture the hairstyle that makes you unique. Our physicians utilize the latest techniques in medical hair restoration to craft a solution that's specifically tailored to your situation.

Hair restoration only comes with experience, and no one has more experience in natural hairline design than we do. Since each patient's hair loss profile is unique, a physician needs to consider a wide range of factors in order to ensure the best possible outcome. And the best way to successfully evaluate and solve for these factors is through the experience of having produced thousands of successful results.

Use this information as well as your own knowledge and research, to complete the Situation Analysis template. Additional research should include the use of the company's website, the course textbook, and other online sources. Note: Do your own assessment on the business, do not go to the company website and copy their analysis.

Submit the completed template by clicking the title to this assignment.

course outcome 1: Complete a situation analysis for a company.

Assignment: Situation Analysis

Based on what you've learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below.

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

What do the customers buy/use of value from the business?

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

List three opportunities you have identified in your personal assessment of the business. Make sure to explain why you call each item an opportunity.

List three threats you have identified in your personal assessment of the business. Make sure to explain why you call each item a threat.

List three strengths you have identified in your personal assessment of the business.Make sure to explain why you call each item astrength.

List three weaknesses you have identified in your personal assessment of the business: Make sure to explain why you call each item a weakness.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

Discuss the company/brand's current partnerships. Create a new partnership you think may be a good for the business or brand to undertake and discuss why you suggest this partnership.

Competitors
Who are the main competitors to your chosen brand or company? Label and discuss the top three competitors and why you consider them a competitor.

Recommendations
Based upon the analysis you just completed in this worksheet, what are three key recommendations you could pass along to management regarding the future direction of the company you selected? Discuss why you have created these strategies, why you think they should be undertaken, and how they would work for the business.

Attachment:- Situation Analysis.rar