Reference no: EM132859721

MKG102 Consumer Behaviour - Laureate International Universities

Forum Participation

Learning Outcome 1: Explain the meaning of consumer behaviour and its role in marketing strategy development.
Learning Outcome 2: Apply the concept of the consumer decision-making model to provide insights into consumer buying processes.
Learning Outcome 3: Categorise the needs and wants of consumers and their underlying motivations
Learning Outcome 4: Analyse the psychological processes affecting consumer behaviour.
Learning Outcome 5: Identify social and cultural influences on consumer behaviour.

Context:
The aim of the forum participation assessment is to provide a framework to encourage student engagement, to encourage collaboration and foster valuable perspectives gained from shared learning experiences. These assessed forums promote critical thinking in the application of theory into practice. Students will be able to reflect on their own efforts, and extend and enrich this reflection by exchanging feedback on their peers' work.

Instructions:

1. Please select a marketing communications example from a company e.g.Television commercial, YouTube video, Social media site, Website , Billboard, Poster, Print Advertisement etc.,

2. Apply relevant consumer behaviour theory in your analysis of it in the discussion forum.
In this discussion students should focus more on the theory provided in the lecture /notes and essential readings that relate to the first four (4) modules of topics. It is very important that students engage with consumer behaviour theory in your analysis and reference it appropriately.

3. Summarise your findings and post your response to the discussion forum.

4. After you post you will see everyone else's posts so please read and comment on at least one (1) student post.

Attachment:- Consumer Behaviour.rar