MKC 2021 Marketing Communications Assignment

Assignment Help Marketing Management

Reference no: EM132857000 , Length: word count:1500

MKC 2021 Marketing Communications - St Marys University Twickenham

Company to choose - Nestle

Prepare a report in the form of an analysis of the various marketing materials produced by one UK FTSE 100 or UK/International Blue-chip company of your choice.

Brands/Company examples include Unilever, Nestle, Nike, Apple, Samsung, British Airways, Virgin Airlines, Etihad, ITV, Sky, Netflix, Rolex, Cartier, Chanel, Tiffany's, Tesla, Ford, Tata, Volkswagen, Coca-Cola, Pepsi, British Petroleum (BP), Microsoft, Starbucks, Tesco's, Sainsbury's, John Lewis, BBC, etc.

1. Produce a report containing
i. An introduction to the company concerned, and
ii. Its company history

2. Use Examples and Explanations across all different media outlets including, but not limited to:
i. TV
ii. Radio
iii. Internet
iv. Social Media
v. Billboards/Posters
vi. Newspaper
vii. Magazine
viii. Advertising on Buses
ix. Advertising on Trains
x. Advertising on Planes

3. Report should contain examples and explanations of its Marketing Communications throughout its:
i. History, through to its
ii. Current day

4. Own personal abstract and,
5. Own personal conclusion to the report
6. Own personal critical evaluation of whether you believe the marketing communications used by the company are:
i. Efficient
ii. Effective
iii. Ethical

1. PowerPoint Presentation reporting your findings from the written report
2. Required to present during the presentation

Attachment:- Marketing Communications.rar

Reference no: EM132857000

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