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No effort is made to keep audience engaged, audience cannot follow the line of reasoning. Little use of presentation aids, or the presentation aids and material used are irrelevant. Attempts are made to keep the audience engaged, but not always successful. Line of reasoning is often difficult to follow. Presentation aids are used more for effect than relevance. The audience is mostly engaged, line of reasoning is easy to follow. Effective use of presentation aids. Engages the audience, demonstrates cultural sensitivity. Carefully and well prepared presentations aids are used. flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Effective use of diverse presentation aids, including graphics and multi- media.

Effective communication 20% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument Information, arguments and evidence are presented in a way that is not always clear and logical. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Information, arguments and evidence are very well presented, the presentation is logical, clear and well supported by evidence. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear

Is very well-written and adheres to the academic genre. Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of reading beyond the key reading There are no mistakes in using the APA style. Expertly written and adheres to the academic genre. Demonstrates expert use of high-quality, credible and relevant research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key reading There are no mistakes in using the APA Style.

Use of academic and discipline conventions and sources of evidence 20% Poorly written with errors in spelling, grammar. Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop ideas. There are mistakes in using the APA style. Is written according to academic genre (e.g. with introduction, conclusion or summary) and has accurate spelling, grammar, sentence and paragraph construction. Demonstrates consistent use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well developed. There are no mistakes in using the APA style. Is well-written and adheres to the academic genre (e.g. with introduction, conclusion or summary). Demonstrates consistent use of high quality, credible and relevant research sources to support and develop ideas. There are no mistakes in using the APA style.

Critical reasoning, presentation and defence of an argument and/or position 20% Specific position (perspective or argument) fails to take into account the complexities of the issue(s) or scope of the assignment. Makes assertions that are not justified. Specific position (perspective or argument) begins to take into account the issue(s) or scope of the assignment. Justifies any conclusions reached with arguments not merely assertion. Specific position (perspective or argument) takes into account the complexities of the issue(s) or scope of the assignment. Others’ points of view are acknowledged. Justifies any conclusions reached with well-formed arguments not merely assertion. Specific position (perspective or argument) is expertly presented and accurately takes into account the complexities of the issue(s) and scope of the assignment.

Knowledge and understanding 20% Limited understanding of required concepts and knowledge Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often conflates/confuses assertion of personal opinion with Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by

Assessment Attributes Fail (Unacceptable) (0-49) Pass (Functional) (50-64) Credit (Proficient) (65-74) Distinction (Advanced) (75-84) High Distinction (Exceptional) (85-100) Content, Audience and Purpose 20% Does not meet minimum standard Demonstrates no awareness of context and/or purpose of the assignment. Meets minimum standard Demonstrates limited awareness of context and/or purpose of the assignment Moves beyond minimum standard Demonstrates consistent awareness of context and/or purpose of the assignment. Exceeds minimum standard Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment. Exceeds minimum standard and exhibits high levels of independence Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment.

Criteria for assessment (See marking Rubric below): • Content, Audience and Purpose • Knowledge and Understanding • Critical reasoning, presentation and defence of an argument and/or position • Use of academic discipline, convention and sources of evidence • Effective Communication

Three important things for you to remember: 1. The style of delivery of this assessment will need to be agreed with the lecturer by the end of module 4 2. Make sure there is pictorial evidence of you attending the event 3. The APA referencing style must be used in the assessment (See the Academic Writing Guide)

Length 1,500-word formal essay, or 5-6 minute video, or 15 slide PowerPoint with audio narration, or 1,000 word photo essay, or Prezi.. Learning Outcomes b) Identify and describe the elements involved in the planning and staging of events. c) Identify and describe the various tasks involved in event production. d) Explain the role and purpose of events in society.