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Mission-vision
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"It's hard to what to do if you don't know where you're going or why. This is why companies have missions, visions, goals, and strategies. Strategic planning is put into place to ensure that companies have a plan or roadmap to get to the goal.
The mission is the purpose of the company or why the company is in existence. The mission helps lead to the vision. The vision of the company is what the company hopes to achieve in the long run. Goals can be long term or short term. A long run goal may in fact be the vision of the company. There are also short term goals, which occur on a smaller scale. For example, a short run goal of a company may be to go public or open an office in another country. Strategies are how the company intends on working toward those goals. In order to be successful, a strategy needs to be formulated as to how the company is going to move into that other country. Simply doing it without a plan is often followed by failure. All of these (mission, vision, goals, strategies) are a part of the strategic plan, or the overarching plan for how the company is going to operate and where it's headed. The plan includes how resources are to be used, when they'll be used, how much in resources are needed, etc. '
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