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Mission statements and vision are strategic tools

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Reference no: EM133153858

Mission statements and vision are strategic tools. Typically, a good mission statement will have at least these 3 components: customers, products/services, and market (where does the firm/enterprise competes. A good vision statement describes an outcome, evokes a positive emotion, and creates a picture in peoples' minds.

Describe briefly the usefulness of mission statements in the creation of a strategy and philosophy. Next, write a vision statement and a mission statement for ANY one of these three enterprises: Barada Homes Ltd., Filmeter Line Ltd., or MX Canned Juices Ltd. Your work should entail 3 paragraphs (5 sentences per paragraph) and at least two references.

Reference no: EM133153858

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