Reference no: EM13337898
The Millersville Federal Credit Union has been serving theMillersville, Pennsylvania and adjoining areas for more than 43 years. Established in 1963, they were originallychartered to serve the banking needs of Millersville University faculty, administration and staff. Overthe years they have grown and moved from just a university credit union with a few members to acommunity-based credit union serving more than 1,000 members, with a broad range of financial services. Thecredit union currently offers check cards, credit cards (VISA), personal loans, new and used car loans,home equity loans, saving accounts, checking accounts, and tax shelters. A manager and two full-timetellers currently staff the credit union. The credit union’s greatest strength is personal and friendlyservice. The tellers basically know every customer by name. The manager believes that their greatestweaknesses are their small size and their lack of online banking services, offered by many of theircompetitors. They also do not aggressively advertise.
Questions:
Q1: What might you suggest as a mission statement for the Millersville Federal Credit Union (MFCU)?
Q2: Identify the marketing mix used by the Millersville Federa lCredit Union (MFCU)?
Q3: What elements should be considered in a SWOT analysis for theMillersville Federal Credit Union (MFCU)?
Note:
The answer of Q 1 & Q 2 should support all the ideas andaspects of requirement and should not be less than two pages.
Don’t use over-line spacing and follow the standards of typeddocument.
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Mission statement for the millersville federal credit union
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