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Mission statement and a strategic vision

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Reference no: EM132067724

Address the questions below in 300 words. APA format is required with credible citation/sources.

Below are some questions for discussion. Keep the managerial perspective in mind when discussing.

  • An established company in a market decides to donate a part of its profits to a children's charity to improve its market image. Soon after it launched a website that offers new clothes, accessories, and books that could be donated to various children's charities by interested parties. The company gained positive publicity and its sales went up. What would you say about this strategy?
  • An automobile company with an established brand name uses a unique assembly line method to reduce the final packaging and fitting procedures cost. It then sells the cars to all customers at a reduced price. Which of the five generic strategies automobile company using?
  • What is the difference between a mission statement and a strategic vision? Give examples.
  • Explain the difference between financial objectives and strategic objectives. Give examples of each.

Reference no: EM132067724

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