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Company: Zuna Motors: “Missing the Online Boat" Due Week 12 (4/2/18) Topics to consider: Retailing, sales force management, channels, technology, e-commerce Case: Over the past decade many auto companies have dabbled with online car sales but have abandoned their efforts for one reason or another. One of the strongest inhibitors is franchise law, which essentially blocks factory-direct sales - the most profitable and interesting application of utilizing an online channel. Our legal department has devised a potential plan in which we could sell the "trendsetter" model line we have in development exclusively online if a secondary company is set-up around it. We could then develop a manufacturing plan to churn out custom cars to order and deliver them direct with a fleet of flatbed trucks. Strategy Issues: • What is the best strategic direction to take? • Will people buy cars online? • Is this the right model and target demographic for this venture? • How do we manage the relationships with our franchise car dealerships that will not get this model to sell?
In 2004, the Zeigler Auto Group was four dealerships and a president, Aaron Zeigler, with a desire to expand.
discuss five factors of a company’s environment that could force companies to develop and maintain a green marketing strategy.
What are the dangers when our theories become our theologies?
Discuss the progress of the Do Stage your improvement project, on Stress Management include:
a) Calculate the total cost function for each location? b) Plot the total cost functions on the same graph? c) On the graph, identify the range of output for which each location has the least cost?
If you were a CEO, how would you determine whom to nominate for a position on the board of directors?
Westside Auto purchases a component used in the manufacture of automobile generators directly from a supplier. Westside’s generator production operation, which is operated at a constant rate, will require 1000 components per month throughout the year..
What recommendations would you make to the senior management of Sirius XM to improve the company’s competitive position and financial performance over the nBecause arbitrators are selected by a negotiation between the two parties in the arbitration, ..
Research, from peer-reviewed journals, two or three major trends affecting health care. You can search the Internet and the Capella University Library for sources. Go beyond the immediate data and speculate on the major forces that will affect the de..
What can individuals, leaders, and organizations do to effectively manage diversity?
Jane Reed bakes breads and cakes in her home for parties and other affairs on a contract basis. Jane has only one oven for baking. One particular Monday morning she finds that she has agreed to complete five jobs for that day.
Write a reader response critique/analysis about the movie The Notebook. What is the thesis of the story? What is the point of The Notebook? What are connections to the movie from your life experiences? Why did the writer or director decide to write t..
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