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Misalignment of advertising

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Reference no: EM131282271

The case is regarding the issues faced by the American Apparel Company. Need to identify the issues, use appropriate evaluations & tools and lastly draw up a business plan of recommendation. A little lost on what type of tools or evaluation to use as i have identified the issues to be:

1. Misalignment of their advertising ( to sexual)

2. vertical integration

3. CSR (high labor cost to cover up illegal immigrants)

Reference no: EM131282271

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