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Strategic Plan, Part 1: Environmental Scan
You will perform an environmental scan for your target company. Target Company is RALSTON PURINA
Instructions:
Write a minimum environmental analysis in which you include the following:
Evaluate the company's external environment by conducting an environmental scan that will consist of the following:
1. Assessment of the company's general environment.
2. Evaluation of the organization's industry environment.
3. The company's competitor environment assessment i.e. an analysis of the firm'scompetitors' general and industry environments.
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Explain the event you did not understand our found puzzling; if/when appropriate, share a link with the class
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