Minimize the risk of failure of cancer product

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Reference no: EM132641026

Consumer's choice, with its usual characteristics of unpredictability, can be major factor of making decision under uncertainty. This is particularly important for products that cannot be produced in small chunk or for products that are not divisible. For for-profit companies, treatment regimes for can cancer can be costly especially if the treatment did not go through a series of clinical trials.

What kind of mechanisms or strategies are needed to minimize the risk of failure of cancer product in case consumer rejects it?

Reference no: EM132641026

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