Reference no: EM133013898 , Length: word count:2400

Assessment Task

Description: This Test comprises three questions; you are required to answer all 3.

Question 1

- COVID-19 has had a massive impact on humans, and so governments all over the world are using Marketing strategies to try and minimise its harmful effects. One such strategy is to use Marketing to encourage as much of the population as possible, to get vaccinated.

- Referring to the topic on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages one, two, three and four of the Consumer Decision Process in relation to getting vaccinated against COVID-19?

- Which of Maslow's 5 motives are likely to have the biggest influence on someone's decision to get vaccinated against COVID-19 and why? Rank each motive that you identify from ‘most relevant to ‘least relevant' and explain the reasons behind your answer.

Question 2
Referring to the topic on either "Digital" or "Social and Mobile" Marketing (depending on which edition of the prescribed textbook you are using) how might a government agency or health organisation use digital channels (e.g. websites, mobile technology such as location-based apps etc.) to help minimise the negative impacts of a pandemic such as COVID-19?

Question 3

Every year in Australia, nearly 200,000 new homes are built, and for most consumers, it will be the biggest consumer decision they will make. Please assume that you are the Marketing Manager of a company that specialises in building new homes. What factors in the Macro Environment will have the biggest impact on your Marketing Mix (for example, product decisions such as the size of the home, the design, what features to include etc.)? Please be specific in your answer and provide examples where relevant.

Attachment:- Consumer Behaviour.rar