Millenial consumers and use them with baby boomers

Assignment Help Operation Management

Reference no: EM132176028

Need response as soon as possible.

Jim is the marketing manager for the iPod and wishes to increase the number of units sold in the upcoming year. He sees the Baby Boomer generation as a large segment that is virtually untapped, unlike that of Generation Y and the Millenials, both generations of which have high allegiance to iPod usage. Describe the advertising approach that would be most successful to reach the Baby Boomer market? How effective would it be to take the current advertisements targeted to Gen Y and Millenial consumers and use them with Baby Boomers? In your response, describe each of these three generations and explain your rationale for your answer to the questions above.

-a. Pre-Depression Generation

-b. Depression Generation

-c. Baby Boomer Generation

-d. Generation X

-e. Generation Y

-f. Millennials

Reference no: EM132176028

Questions Cloud

Boitano sues the bank for breach of contract : The new interest rate will be 7.5 percent. Boitano sues the bank for breach of contract. Does Boitano have a case?

The employment-at-will doctrine means the employer : In union workplaces, the employment-at-will doctrine means the employer can discharge any employee at any time for any reason.

Consumers purchasing and consumption behavior : Marketers use demographic information to segment markets because it is widely available and often related to consumers’ purchasing and consumption behavior.

Business markets differs from demand in consumer markets : Explain the four ways demand in business markets differs from demand in consumer markets.

Millenial consumers and use them with baby boomers : How effective would it be to take the current advertisements targeted to Gen Y and Millenial consumers and use them with Baby Boomers?

Prepare yourself to become effective change agent : How can you prepare yourself to become an effective change agent?

Level to capitalize on that specific level motivation : Explain how they are tapping into the specific level to capitalize on that specific level's motivation.

What are the fundamental characteristics of folk dance : What are the fundamental characteristics of folk dance? What is the significance of folk dance to its participants?

What did you learn about how you use media : What did you learn about how you use media? Discuss any surprises you found with your results.

User Account

All Pages