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Middle and lower income groups based on the segmentation

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Reference no: EM133217376

BrazilMotors wishes to sell cars in the South African market. The company is known for their high end cars. Even though the company has a global presence in selling cars, it sells to High, Middle and Lower income groups based on the segmentation. BrazilMotors has appointed you as a consultant to guide them on types of segmentation that they should use for their cars.

Reference no: EM133217376

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