Microsoft access is one of most-popular database platforms

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1. While Microsoft Access is one of the most-popular database platforms on the market today; there are, however many competitors. Excluding the popularity of Microsoft and the fact Access may be included free on a computer, what reasons, in your opinion, do you think that Access is so popular? What are some of the other types of databases available?

2. How has social media changed a consumers behavior in regard to shopping? A marketer's behavior?

3. Based on this information, please write out and submit five (5) Objectives using the SMART acronym found in your text (and in the lecture) that will be the start of an action plan to enable you to make your vision statement a reality.

Reference no: EM132207731

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