User Account

All Pages

Micro marketing targeting strategy

Assignment Help Operation Management
Reference no: EM132302041

Kim's Kayak Tours located in Northern Wisconsin provides multiple tours(routes) including kayak, safety equipment,transportation to and from waterways,kayaking instructions/training and a guide for each tour.Kim knows that she can tailor her service and marketing message to the schedules and interests of multiple audiences.Identify at least 3 market segments Kim could target?What segmentation bases did you use?How will Kim evaluate the attractiveness of each segment? Would you advise Kim to adopt an undifferentiated, differentiated, concentrated or micro marketing targeting strategy? why?

Identify at least 3 possible market segments Kim could target?

Reference no: EM132302041

Questions Cloud

How do policies aid strategy implementation : How do policies aid strategy implementation? Illustrate your answer. What should the consequences be for resume falsification?
Prepare a letter of advice regarding his residency status : ACC 304 Taxation Law - Tax Practice Assignment, Kaplan Business School, Australia. Prepare a letter of advice regarding his residency status
Identify and plan the meeting of your financial needs : Identify and plan the meeting of your financial needs at the following stages of your life:
Create a genogram and an ecomap : SWK777 - Children, Youth and Families: Challenges, Critique and Change - University of the Sunshine Coast - Apply reflective practice on personal beliefs
Micro marketing targeting strategy : Would you advise Kim to adopt an undifferentiated, differentiated, concentrated or micro marketing targeting strategy? why?
Discuss applicability of american developmental psychology : Post your thoughts about the applicability of American/Western developmental psychology to Non-Western countries and cultures. Explain why it is important.
Communication is essential in every aspect of life : Communication is essential in every aspect of life. To research career paths and potential positions, network, and share your skills,
Explain about use of stable isotopes in forensic analysis : Read an article about the use of stable isotopes in forensic analysis for law-enforcement purposes. You may read one of the suggested articles, below.
What are the two main approaches to comparative management : What are the two main approaches to comparative management?

Reviews

Write a Review

Operation Management Questions & Answers

  Analyzing ethical issue in business

You are to write a paper analyzing an ethical issue (of your choice) in business. You are to identify the key ethical issues and argue a particular ethical position.

  Absolute advantage and comparative advantage trade theories

Distinguish between absolute advantage and comparative advantage trade theories and give examples

  Report upon an incident, perhaps involving yourself

Report upon an incident, perhaps involving yourself, in which frozen evaluation played a role. Why did the incident occur? What could have been done to prevent or correct the situation? What measures could prevent a recurrence of such frozen evaluati..

  Benefits account for large share of employee compensation

Although benefits account for a large share of employee compensation, many feel there is little evidence on whether an employer receives an adequate return on the benefits investment. Most organizations made cuts or alterations to benefits programs i..

  Integrate organizational information systems

Systems are software packages that integrate organizational information systems and provide an infrastructure for managing information across the organization.

  Create weighted scoring model to determine grades

Create a weighted scoring model to determine grades for a course. Final grades are based on three examinations worth 20 percent,

  Find on the internet protected by copyright law

In your opinion, based on the Law you have read.(and be sure to reference the Law), are publications which you find on the Internet protected by Copyright Law?

  System acquisition project schedule of activities

Explain how you will refine your system acquisition project schedule of activities and deliverables that will also be incorporated in your Key Assignment project plan. (In reviewing your initial project schedule, what additional activities or deli..

  Ollie submits a manuscript adding

An ad on NewsNow Web site asks viewers to “send us your story and we might share it with the world.” Ollie submits a manuscript, adding, “I accept your offer"

  Which one of those management theories do you feel is best

Which one of the management theories identified and described in the two Webliography readings on management thought development.

  Are there any laws you hadnot known about

You recently interviewed an African American candidate, but did not hire her. When she found out she did not get the job, she called the office and said she felt the hiring decision was discriminatory and she was considering taking legal action. What..

  Act selflessly to be considered socially responsible

Does a company have to act selflessly to be considered socially responsible? For example, when building a new plant, a corporation voluntarily invested in additional equipment that enabled it to reduce its pollution emissions beyond any current laws.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd