Micro- and macro-environmental forces

Reference no: EM13737007

China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Guided Response:

Describe the products (goods and services) that interest these youth markets.
Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
What opportunity for U.S. companies might you foresee? Support your reasoning.

Reference no: EM13737007

Questions Cloud

Idea of reverse discrimination : Although quotasare generally illegal in the United States, many people believe that they are legal and common. Prepare an argument to dispel the idea of reverse discrimination. Base it on education, earnings, and representation in senior and execu..

Calculate the daily sales during the discount sales period : Fiberia Accessories, a clothing retailer, is planning to introduce a new line of sweaters as part of the winter collection for $65 with an inventory of 1500. The main selling season is 60 days between November and December. Calculate the daily sales ..

Cash account is in unexpectedly good shape at present time : Your company plans to spend $95,000 in four years to improve productivity at its central office. However, the company’s cash account is in unexpectedly good shape at the present time and the administration decides to pursue the project now rather tha..

Describe the organizational structure and culture : Analyze the organizational structure and culture of the company for which you work (or would like to work) to determine its approach to team development, and whether that approach helped to enhance your relationship skills in the workplace

Micro- and macro-environmental forces : Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).

According to the augmented expectations hypothesis : According to the augmented expectations hypothesis, if the yield on both one year bonds and two year bonds are the same, would you expect the one year yield in one year’s time to be higher, lower, or the same? Explain your answer.

Clearly define crowding out and economic effects : Clearly define “crowding out” and economic effects. Graphically illustrate the level of crowding out in an IS-LM model. Explain in detail how the interest elasticity of investment affects the level of crowding out. Be sure to explain why this is the ..

Steps involved in the controlling function : Explain why the four steps involved in the controlling function are important. Why is a good understanding of the various ratios used by accountants and managers important to the controlling function?

What native american tribe would inhabit in arctic areas : What Native American tribe would inhabit in arctic areas of Alaska and Northern Canada?

User Account

All Pages