Michael use segmentation information to price this product

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Michael is in the market for a new garden hose that will not split, crack or explode if left out in the winter. Identify at least five marketing segmentation characteristics that Michael could use in developing a profile for consumers. please cite a reference, and I have to avoid plagiarism.

1. How would Michael use the segmentation information to price this product? Or, would Michael use another form of analysis (if so what would it be)? Explain in detail.

2. What pricing strategies would work well for determining a price for the hose?

Reference no: EM132256976

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