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Michael porter competitive forces model

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Reference no: EM133090481

-Traditionally, automakers have been focusing on quality improvement in mechanical area like engine, fuel consumption, exhaustion, etc. Nowadays, the automakers turn their focus in car software to provide better user interface, touch screen, malfunction report, navigation, avoiding traffic jam, music streaming, smartphone connectivity, telephone calling and web searching through voice command recognition. The automobile software approach allows the automaker's data center to communicate with each car to receive malfunction reports or to distribute software upgrades.

a. Per Michael Porter's competitive forces model, what competitive forces does this software approach try to enhance? Provide a reasoning for your position.

b. What strategy is used by these automakers aiming to enhance the competitive force? Explain how the companies benefit from this approach.

c. In your opinion, what will be the best way to provide the software updates on each car? Explain why it would work without requiring users' efforts much.

Reference no: EM133090481

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