Michael kors analysis-historical background of company

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Reference no: EM132214106

Include the following in Michael Kors analysis:

Cover page.

One page abstract of the case.

Historical background of the company (3-5 pages)

Answer the following questions in full detail (minimum of 3 pages per question, i.e. question #1 must be a minimum of 3 pages, as is the same requirement for each question number--the final paper is typically 25+ pages) updating all information through research:

Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry that the company is in.

Discuss the competition within the industry. Who are the main players? How intense is the rivalry? How attractive is the industry? What factors are critical to competing successfully in the industry? Porter's Model of Competition must be used in this section

Discuss how the industry is changing?

What is this organization's strategy to compete? Is the strategy working? Perform a complete, fully developed with explanations, SWOT analysis. (A minimum of eight components for element of SWOT, along with the identification and justification of the UT: Ultimate Threat is required: 8 components for each SWOT element=C, 11--13=B, 14--16=A).

Perform a financial analysis based on all current information available. Include in this analysis, a full comparison of the respective company’s financials to their top three publicly traded competitors.

Provide your recommendations (a minimum of eight=C, 11=B, 14=A) and a plan of action.

Note: Current information that must be reviewed: Current Annual Report, Current News, Current Research (beyond simple "internet search"), etc...

Document all sources properly (APA style is required--this is not an option), failure to do so, results in a plagiarized paper (using MLA for this paper results in a plagiarized paper), and the resulting grade is an F (zero points)--refer to the student dishonesty section of the syllabus. Make sure all sources are verified and acceptable---example: Wikipedia is not an acceptable source for this project (and all other similar sources are not acceptable as well).

Format the paper in APA: review the “A-paper” that is included as a guideline (posted in the Additional Resources section).

Reference no: EM132214106

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