Reference no: EM132653657

MGT607 Innovation, Creativity & Entrepreneurship - Laureate International Universities

Assessment - Case Study Analysis

Learning Outcome 1: Critically evaluate, synthesise and apply the fundamentals theories of creative entrepreneurship.

Learning Outcome 2: Critically evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise.

Context:

Innovation, creativity and entrepreneurship can come in many different forms and be successful for many reasons. As such, being able to recognise these will broaden your understanding and appreciation for the important role of entrepreneurship and innovation in society today.

This assessment requires students to critically analyse a case study utilising the theory learnt in Module 1 and Module 2. It is important you draw on the concepts of innovation, creativity and entrepreneurship and link them to the case study to support your discussion and any recommendations you may have.

Instructions:

You must select ONE of the following three case studies below for your assessment. These case studies provide different examples of entrepreneurship and innovation.

1. Majora Carter: 3 stories of local eco-entrepreneurship

2. Krista Donaldson: The $80 prosthetic knee that's changing lives

3. Navi Radjou: Creative problem solving in the face of extreme limits

You will be required to watch the video and prepare a business style report. You must ensure that you incorporate the theories, which you learn in Module 1 and Module 2 to support your discussion. Specifically some of the questions you should be considering are:

How does the case specifically demonstrate an entrepreneurial mindset? How does the case adopt theories of creativity to solve the specific problem?

How does the case show an innovative approach to meeting a customer need?

Whilst the format may vary for your report, below is suggested format for you to follow:

Cover page
Background [approximately 150 words]
o This will provide an introduction to your case study. Main Discussion / Opportunity [500-600 words]
o This section should use the questions above as the basis for your discussion.
Recommendations / Conclusion [200-300 words]
o Is there anything you think could have been done differently?
o What are your key learnings, which you have taken away from the case study?
Appendices where applicable

Your case study will be assessed based on the Rubric below and is limited to a word count of 1000 words excluding the cover page.

Referencing: minimum 5

You must recognise all sources of information; including images that you include in your work. Reference your work according to the APA 6th edition guidelines.

Attachment:- Case Study Analysis.rar