Reference no: EM132848545

MGT604 Strategic Management - Laureate International Universities

Assessment - Stakeholder Meeting Simulation and White Paper

Learning Outcome 1: Critically evaluate different strategy formulation processes utilised by organisations and evaluate their relevance to particular organisational contexts

Learning Outcome 2: Develop and plan the implementation of a selected strategy for different organisational levels including for change management processes

Scenario Recap

Pro-Go Pty Ltd is a privately-owned manufacturer of small, high-quality action cameras based in Geelong, Victoria. Founded in 2004 it has enjoyed continuous year-on-year growth until the last financial year. Pro-Go has a track record of innovation, and technology that provides excellent quality results in a small package able to operate with small batteries for extended periods of time. The video files these cameras produce are known for having superior colour, and operate effectively in lower lighting conditions than competitor's cameras. They are also marketed on the basis of their extreme ruggedness, and reliability. Much of the technology used in its devices has been patented by Pro-Go and is not currently available to other manufacturers.

phones. It suggested to them that the future of the stand-alone camera may be limited. At the time, Pro-Go's CEO requested the executive team meet independently to develop a strategy to guide the company over the next five years. (We did the assesstemnt 2A before with this topic)

Disruption:
The adventure tourism market has been significantly impacted by the events of the past year, and this has dramatically impacted sales of Pro-Go's flagship action cameras and subsequently the company's bottom line.

Instructions:
Re-convene the (emergency) stakeholder meetings to address the disruption scenario. The stakeholder meetings must discuss this disruption and develop a modified set of strategies. Please return to your groups immediately to discuss these events and adjust your strategic approach accordingly. (we did the meeting...I am attaching the second meeting report with my group as a reference)
Suggested format

Your 2000 word, individual, White paper should be structured as follows:

1. Executive Summary - Briefly summarise the entire report.

2. Table of Contents - Make it look good. Include page numbers and ensure the layout looks balanced on the page.

3. Introduction - Provide background and context to the report. Tell the reader what has happened in the past that has led to this report being needed.

4. Aim - State in a single sentence what this report is seeking to achieve.

5. Discussion - Cover the content you wish to address. You must incorporate theory and application of strategy formulation methods.

6. Conclusion - Restate the aim and sum up the discussion to demonstrate to the reader that the aim has been satisfied. There should be no new content in the conclusion.

7. Recommendations - What are the next steps? What is required to progress into the future? Evaluate/justify your recommendations?

8. References - Please ensure you use the correct APA referencing style throughout. Remember EVERY factual statement requires a reference. A minimum five (5) academic (books & peer-reviewed journal articles) & two (2) other sources (newspaper article,

9. Appendices - Additional material to substantiate or add greater depth to the material presented in the report, and your Teamwork log.

The white paper is to be completed individually by each member of the team reflecting the impact of the proposed strategy on their part of the business (My part in the business is Operations MANAGER) after the disruption and should be completedto the professional standard that would be required if the below scenario were real.

Attachment:- Strategic Management.rar