Reference no: EM132496531 , Length: word count:2500
MGT501 Business Environment - Internal and External Stakeholder Analysis Assignment, Laureate International Universities, Australia
Learning Outcomes - This assessments addresses the following Subject Learning Outcomes:
a) Analyse and synthesise the fundamentals of business in the contemporary environment.
b) Construct and Justify a professional value proposition as a business practitioner.
Context - Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles. The aim of the analysis is to map out the stakeholders' level of influence and degree of interest with regards to the business. Stakeholder analysis can also be used to assess the relationships between different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as owners, board members, managers, employees, and investors. External stakeholders are indirectly influenced by the business activities, like customers, suppliers, competitors, society and government.
By understanding both perspectives, the business can engage and enhance communication with relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal stakeholders' commitment in the business and the reputation of the business amongst external stakeholders.
Instructions - In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future.
Presenting a business example and c ontributing to the discu ssion forum, you will:
Identify and analyse functional areas in the business.
Identify and analyse the internal and external stakeholders.
Compare two industries with each other.
Create a stakeholder matrix.
Discuss chosen stakeholders and industries in the context of relevant theories and frameworks.
Suggested format - Your individual stakeholder analysis should follow standard report structure and include the following:
1. Cover page
2. Executive Summary - A concise summary of the main report in bullet points
3. Introduction and back ground information on your business example
4. Main body
Identify functional areas
Identify internal and external stakeholders and their roles
Identify the nature and degree of main stakeholders' interests, and implications of conflicting interests
Identify the level of main stakeholders' influence
Create a stakeholder matrix
In the discussion forum, choose an example from your peers and compare the industry your business operates in with their industry, identify the main points of stakeholder dissimilarities and analyse the differences in stakeholder interests and influences
5. Conclusion
6. References
7. Appendices (if necessary)
Support your observations and statements by incorporating links to theory and conceptual framework s. Please ensure your sources are referenced clearly in the APA 6th style both in -text and in the reference list.
Note - Length 2,500 words and want 20 references with in-text citation.