MGT4100 International Business Strategy Assignment

Reference no: EM133059309

MGT4100 International Business Strategy - Middlesex University in London

Case: ESET: From Living Room to a Global Player in Antivirus Software

ASSESSMENT INSTRUCTION:

Option (1): ESET:

• From a resource-based perspective, critically evaluate ESET's sources of competitive advantage and discuss the extent to which these can be sustained in the future, offering clear justifications. Based on the case, advise companies on how to address negative country of origin perceptions.

• Support your answer with strong evidence and relevant theories.

Option (2): FanMilk:

• From an institutional perspective, critically discuss the opportunities and challenges faced by FanMilk in its internationalization into West Africa and advise Danone's management on future growth into international markets.

• Support your answer with strong evidence and relevant theories.

• Essay should be developed up to a professional standard. The following specifications are necessary:

1. Precise and concise analysis
of the topic and the presentation of strong and well-balanced arguments supported by relevant literature
2. The depth and scope of analysis
3. Detailed use of relevant examples
4. Conclusion (to be built upon the argument and to be logical and appropriate to discussion provided)
5. Quality of presentation (include use of English and overall formatting and referencing)

Attachment:- International Business Strategy.rar

Verified Expert

The report is about ESET and its case analysis of progression from a living room organization to a global player. Usage of Resources based view by the company for firm success and excellence are some of the key aspects that are discussed in the article. An overview of these aspects are discussed in the article comprehensively with theoretical foundations. REferences are included as well.

Reference no: EM133059309

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