Reference no: EM132781336

MGT3003 Managing Change - Australian Institute of Higher Education

Learning Outcome 1: Evaluate approaches to change management.

Learning Outcome 2: Develop and communicate a change management plan.

Change Management at General Motor (Gm) General motor established in 1908. that time the company was the sole carmaker dealer in the region, e.g. Michigan, first it was a holding Buick company, till 1920 it was becoming the world largest motor manufacturing company, the company got a tremendous success in time of Alfred salon, due to his leadership the company was producing new style and design car every year, and he had given such concept to the company. The other brand of the company is Chevrolet, Pontiac, Buick, and Cadillac. These were the different brand cars which were producing by company that time, and this way there were no other competitors to compete in the company different cars. But with emerging of the japans automakers the company felt threatened, specially the emerging of Toyota Japan, who with great extent disturbed the profitability of the GM, especially in the North American market.

In 2001 the sale graph of the GM was in declined trend, because the Toyota had captured the market, this way the GM received loan form American government and Canadian government to support the company in that crises period. During 2009 the company had faced a bankruptcy and had closed several brands and sold out to china-based company. Although the company now got its position in somehow, it's more likely to struggle.

Case questions:
Highlight the reasons and forces behind the change in General Motors.

It's highly recommended that GM bring change into the company; recommend some appropriate types of change interventions or actions that the company may embrace and critically examine their effectiveness.

Structure:
You may adopt the following sections in your report:

1. Executive summary: A succinct summary of the entire assignment highlighting the research problem along with main aims and outcomes.

2. Introduction: A description and background about the organisation or/and its products or services and a general roadmap of the entire assignment flow.

3. Change forces: highlight the reasons and forces behind the change in General Motors. The explanation should be supported with references and links to theoretical principles and standards.

4. Change action plan: You may provide a thorough analysis of your research. Recommend some appropriate types of change interventions or actions that the company may embrace and critically examine their effectiveness. Reflect your answers from theory and practice learnt previously from other related units.

5. Conclusion: Summarize and evaluate your work. Assess your suggested solutions. Mention any limitation in your research and identify any ideas for future research.

6. References: refer to the AIH Style Guide and referencing method to correctly reference material in the body of your report (in-text citations) and in the alphabetical Reference List. References may include subject notes, text books, journal articles, interviews, research articles etc.

7. Appendices: if appropriate.

Attachment:- managing brief.rar