Reference no: EM132488845 , Length: word count:3000

MGT 691: Strategy and Competitive Advantage - Al Ghurair UniversityCase Outline:

CocaCola Case Analysis

Introduction
• Background: give a brief background of the company
• Current Mission, Objectives, etc
Internal Audit
• Strengths: Between 4 and 6 only are needed
o Weaknesses: Between 4 and 6 only
o Internal Factor Evaluation (IFE) Matrix
External Audit
o Opportunities: Between 4 and 6 only o Threats: Between 4 and 6 only
• External Factor Evaluation (EFE) Matrix
Stratet Analyses. Choice. and Execution
• Grand Strategy Matrix: Needed before constructing the QSPM
• Boston Consulting Group (BCG) Matrix: needed before constructing the QSPM
• The All-Important Quantitative Strategic Planning Matrix (QSPM): You cannot perform the QSPM without the Grand Strategy Matrix and the BCG Matrix-the two models that "give it" the various Strategies to CONSIDER. You need three SETS from Among the following 4 SETs
(groups) of strategies:
(a) SET I: Intensive Strategies: Market Penetration, Market Development, and Product Development
(b) SET 2: Integration Strategies: Backward Integration, Forward Integration, Horizontal Integration
(c) SET 3: Defensive Strategies: Turnaround/Retrenchment; Liquidation, Divestiture
(d) SET 4: Diversification Strategies: Related Diversification, Unrelated Diversification

Recommendation
(1) Recommend a new Mission Statement for the company: use the key components of a mission statement outlined earlier. Place the new Mission Statement in the

Recommendations Section of your Report.

(2) Based on your Strategy Analyses, choose one strategy or a combination of strategies for the company, in going forward. Say why you chose this particular strategy or set of strategies.

(3) Ensure that your recommended strategy (or combination of strategies) coming out of the QSPM are implemented along functional lines-in the departments. You will be providing detailed explanations as to what each typical department needs to be doing as part of strategy implementation. Stated differently, what should each department be doing in order to make the new strategy a success?
(4) Functional Approach: Use the following generic/common departments:
(a) Top Management
(b) Production and Operations Management
(c) Marketing and Sales
(d) Accounting and Finance
(e) Human Resources Management
(f) IT Department
(g) Research and Development (R&D)

You need to use this Functional Approach to implement your strategy. It is useful for you to be generally familiar with what each department does (key roles) in a typical manufacturing company.