MGMT20132 Innovation and Sustainable Business Development

Reference no: EM132380508 , Length: word count:2000

MGMT20132 Innovation and Sustainable Business Development Assignment - CQ University, Australia

Assessment 2 - Individual report: Business proposal and reflection

Assessment Overview - This assessment must be completed by students individually. This assessment builds on the novel value proposition developed for an existing business or organisation in assessment 1. Adjustments to the value proposition can be made based on assessment 1 reflection and feedback. The assessment is designed for students to develop innovation insight and practices by developing a novel business proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to reflect on their own innovation capabilities and practices. The assessment involves writing a 2000-word report for a novel business proposal within an existing business or organisation.

Assessment Task -

You are required to write a 2000-word report for a novel business proposal you have developed. The business proposal must build upon your value proposition developed in assessment 1 for the existing business or organisation selected in assessment 1. You must use appropriate headings to structure the body of the report.

Your report must demonstrate:

1. Logical and persuasive articulation of: business model description; value proposition development; business operations development; supply chain development; competitive advantage; financial value capture and strategic fit (this includes elements 5 to 10 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and elements 3 to 9 in the business model canvas by Osterwalder and Pigneur (2010, pp. 16-41)).

2. Logical and persuasive argumentation in regard to how assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability have been addressed to date and how they will be addressed in the future as described in a phased development plan.

3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. These must be beyond the tools and techniques used in assessment 1. Minimum eight (8) additional tools and techniques must be selected from the unit textbooks and online materials.

4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. These must be different to the tools and techniques used in assessment 1. Minimum eight (8) additional tools and techniques must be applied from the unit textbooks and materials. Illustrations of the tool usage details can be included in the appendix.

5. Candid and critical self-analysis about assessment 2 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with examples of own behaviour.

6. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.

7. Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.

8. Appropriate in-text referencing and reference list. Adherence to CQ University APA reference style.

Attachment:- Innovation and Sustainable Business Development Assignment File.rar

Reference no: EM132380508

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Reviews

len2380508

10/2/2019 3:52:32 AM

Word count: 2000. Please note that academic misconduct and late submission penalties will apply to this assessment as per the university policies and procedures. Further assessment guidance will be provided here. As we progress in the unit, the unit coordinator will add advice here in response to student questions and discussions. You are encouraged to ask questions and contribute to discussions in class and to create posts on the website discussion forum. Feel free to discuss your assessment ideas in the unit discussion forum, before you complete and submit the assessment. Clarity of expression, grammar and spelling. Appropriate report format with good use of bullet points, illustrations and figures. Within ±10% of the word limit for report, excluding references and appendices: 2000 words.

len2380508

10/2/2019 3:52:25 AM

Marking Rubric - Problem Identification: Entrepreneurial problem that needs solving and/or the reason the innovation is required is effectively explained - Exemplary and succinct explanation of the entrepreneurial problem that needs solving and/or the reason the innovation is required. Benefits Generated: Persuasive argument of the benefits to be generated by the idea. Exemplary and highly persuasive argument of the benefits to be generated by the idea. "Proposed Business Model: Discussion of the proposed business model" Exemplary and detailed discussion of the nine building blocks in the proposed business model. Interrelationships: Identify and discuss the key interrelationships in the BM that will support success of the idea - Exemplary and detailed explanation and discussion of the key interrelationships in the BM that will support success of the idea.

len2380508

10/2/2019 3:52:19 AM

Critical Success Factors: Critical success factors to be managed during execution of the idea - Exemplary identification and very detailed discussion of the critical success factors to be managed during execution of the idea. Identification of critical risks and assumptions - Exemplary identification and very detailed discussion of the critical risks and assumptions. Evaluation of Feasibility: Evaluation of the overall feasibility of the idea - Exemplary and detailed evaluation of the feasibility of the idea. Very compelling. Quality of written submission: Quality of writing, grammar, APA referencing, following business report format. An exceptionally well-written business report, good flow of ideas, no spelling or grammatical mistakes, presented in the required format, and accurate use of APA referencing format.

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