Reference no: EM132554833
MGMT 650 Strategic Leadership Capstone - New York Institute of Technology
Digital Company (ideally the company should have less than 10 years of existence, 15 years of existence is the maximum acceptable)
Formal Requirements: 8 pages max except annexes and bibliography.
Agenda:
• Brief description of the company (e.g.vision and mission, foundation and milestones: location of headquarter/s and Innovation department, if any: dimension (#employees, #websites ...): economics (revenues, profit ...): international presence if any (# markets # subsidiaries ...): target customers (give an idea): offerings (# product/service categories...): communications (some
examples): pricing (some examples of core products/services): distribution channels (online and o?ine, if any)
• Discuss how they are coped with the current uncertain times. Assess their current strategic projects and initiatives. Do they have any shared value strategy in place? Are they part of an ecosystem (network of collaborations and partners)? If yes, what is their role?
• You are part of the advisory team in charge of supporting the company to design their future strategic directions:
- Develop a Scenario Analysis (3 years from now) to envision the future of the industry the company is playing in.
- After discussing how the different scenarios could impact on the business, identify some key strategic initiatives to propose to the company to get ready for the future and to stay ahead of competition.
- Conduct an internal analysis to assess the current resources and competences (R&C). According to the scenario analysis, evaluate if the company needs to develop or to acquire new R&C to succeed in the future.
- After assessing the current leadership on their personality and behaviours, reflect on their possible reaction to your ideas. According to you, will they be willing to embrace the proposed ideas/changes?
- Tips:
• Justify your analysis. Use data and evidences to support your reasoning (always cite sources). State facts not beliefs. If it is a fact, you will be able to identify a source. When in doubt, clearly state your assumptions and the underlying logic
• Refer not only to Google search or company info. Include also some NYIT databases
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