Reference no: EM132839642
MGMT 0100 Canadian Business: An Introduction - University of Manitoba
Assignment - Marketing & Pricing Case Study
Purpose
The purpose of this assignment is to give you an opportunity to connect the marketing (promotion, market segmentation, and target market identification) and pricing theories and concepts being discussed as part of this class with real world situations. This assignment is to be completed individually. The key to being successful in completing these assignments is to connect the Canadian business theories and concepts from the marketing and pricing weeks to your case analysis and interpretation.
How to Proceed
1. Read through the provided case study below.
2. Ensure that you keep detailed notes on the main challenges and opportunities identified in the case.
3. Complete the case study template provided in the assessment information widget on UM Learn.Case Title: Key Person (decision maker):Case Summary
Who is the case about?
What is the current situation?
Why is the current situation happening?
When will a solution need to be completed?
Analysis, Interpretation & Recommendations
Identify the target markets for three of the company's products.
Identify and describe at least 2target markets for each product (at least 6).
Suggested approach: 1 paragraph per product
What key marketing strategies would connect with the target markets?
Identify at least 2 strategies per target market identified above.
Suggested approach: 2 detailed bullet points per target market
What are the pricing options (including price points) the company could use for these three products?
Identify at least 2 pricing options per product.
Suggested approach: suggest listing the products and providing price point options and rationale in bullet form
What are the pricing options (including price points) the company could use for these three products?
Identify at least 2 pricing options per product.
Suggested approach: suggest listing the products and providing price point options and rationale in bullet form
What needs to be done from a strategic marketing and pricing perspective to increase the company's sales and market share?
Define your key (3 to 5) recommendations.
Suggested approach: point form, but with sufficient detail to make sense
What approach would you take to implementing your recommendations?
Outline your implementation plan in 3 to 8 steps.
Suggested approach: numbered steps in point form, but with sufficient detail to make sense
Attachment:- Marketing and Pricing Case Study Template.rar
Attachment:- CASE_STUDY_FILES.zip
|
Bsm 100-introduction to business-assignment product insight
: Pick your favorite product-for instance, a bakery that you visit, a car that you drive, or a local band that you love.
|
|
Did the events impact your view of islam
: Militants have altered the social meaning of Islam, especially in the Western mind. Do you believe that there are any other religions that offer violent.
|
|
Calculate the rental cost per unit
: Calculate the rental cost per unit and the utilities cost per unit for both March and April. Identify which cost is variable and which is fixed.
|
|
Research approach for industry analysis porter 5 forces
: Plan and produce an organized and logically planned and executed research approach for Industry Analysis Porter 5 Forces (2 countries India/Brazil).
|
|
MGMT 0100 Canadian Business - An Introduction Assignment
: MGMT 0100 Canadian Business: An Introduction Assignment Help and Solution, University of Manitoba - Assessment Writing Service
|
|
How did aquinas attempt to reconcile the spheres
: How did Aquinas attempt to reconcile the spheres of faith and reason? According to Aquinas, how do reason and experience both contribute to knowledge?
|
|
Calculate the total monthly cost of the sales
: Stuart Corporation paid one of its sales representatives $6,000.Calculate the total monthly cost of the sales representative's salary for each of the july moth.
|
|
Conduct a literature search for the terms meaningful
: Summarize your findings for current development issues. Cite your sources.
|
|
What are the impacts of globalisation process
: What are the impacts of globalisation process upon FMCG industry? (ethnoscapes, mediascapes, technoscapes, finanscapes, ideoscapes)
|