Metrics must focus on upon customer needs

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1. Metrics must focus on upon customer needs and expectations. Explain the meaning.

2. How effective do you feel character-based appeals are in television advertising vs print advertising? In your opinions, what makes a spokesperson legitimate and believable?

3. Discuss an example of a time (or situation) when directness was appropriate in your response giving negative information. Why was it appropriate to use a direct response instead of an indirect response?

Reference no: EM132147323

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