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Two research methods we discussed this semester are ethnography and netnography. First, compare and contrast these two methods. Second, design a research study in which you use both methods to study mobile phone use for Apple. Be sure to explain your research question(s), sample(s)/site(s), sequencing, ethical considerations, and how each method might yield similar and different types of insights for your study.
The first half of the write-up should summarize the article and the remainder should address how the article relates to the concepts and principles covered in the course. The article may address any aspect of marketing
The NFL wanted the bars to stop showing the games. What did it do? Was it unethical of the bars to broadcast the games that they were able to pick up? Apart from the NFL's legal rights, do you think it had the moral right to stop the bars from bro..
Final will be based on your group project, "Tourism Destination Marketing". It is an individual project that you need to work on one additional section into the report. The topic of section will be announced soon
Explain Opt-in statement and assume you are working for a company that sells music online
How would you describe your level of participation (low/medium/high)? Explain. What influence do other customers have on your service experience?
Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
What is the Place and Distribution Strategy? How do all of these strategies work together to create a differentiating strategy in the marketplace? How would you improve the Marketing Strategy for the company that you have chosen?
In many other countries, this right is deemed fundamental and is protected by laws in various forms. In your opinion, why has the United States taken a different approach? What are the pros and cons of no fundamental right to healthcare in the Uni..
Delivering good value to customers requires that firms use CRM strategies to effectively manage relationships with customers, employees, supply chain partners, and external stakeholders.
Should information on the Internet be unrestricted? Why or why not? Provide examples.
The project manager for a brand new smart phone. What degree of projectization would you use to organize the team, and why did you choose it? Please identify the likely team members and their roles.
List all the reasons why customers abandon items in carts without buying and identify the relative importance of each.
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