Methods that can be used to establish communications budget

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1. Describe in your own words the 5 stage Consumer Purchase Process. Give a personal example of a product you bought using all 5 stages.

2. How do values differ from attitudes? Name some personal values that are related to purchasing decisions.

3. Review the three methods of evaluating alternatives. Briefly explain each method. For each of the following product categories, which method of evaluation would you use for your next purchase? Explain why. 1.Meal with your significant other at a dine-in restaurant 2.Auto service repair for your vehicle 3.Pair of jeans 4.Resort location for spring or winter break

4. Describe the methods that can be used to establish a communications budget.

Reference no: EM132209832

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