Reference no: EM133165208

1. Describe a marketing activity that you have seen, been a part of, or been drawn to as a consumer. What was it about, why was it successful or a failure, and what do you think the goals of the organization were? If you were the business leader, what information would you want to know to understand how successful it was and if you would do the activity again?

2. Identify each of the methods available for segmenting consumer and business markets. How do these methods bring about this segmentation?

3. Identify the factors that influence the selection of a promotional mix. How do they influence a promotional mix?

4. List the stages of the new-product development process. Why are these stages in the order they are in?

5. Identify and briefly describe each of the four stages of the product life cycle.

6. Summarize the ways in which marketing creates utility.

7. Explain the marketing concept and relate how customer satisfaction contributes to added value.

8. Describe the components of a market and distinguish between B2B and B2C marketing.

9. Describe the marketing research function