Methodologies used by interbrand

Reference no: EM13985904

Compare and contrast the methodologies used by Interbrand (www.interbrand.com) and Brand (www.brandz.com) to determine brand value. Explain why there is a discrepancy in the rankings from these two companies.

Reference no: EM13985904

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Methodologies used by interbrand : Compare and contrast the methodologies used by Interbrand (www.interbrand.com) and Brand (www.brandz.com) to determine brand value. Explain why there is a discrepancy in the rankings from these two companies.

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