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Wave corporation has developed a method of detecting cancer cells called magnetic therapy (MT). This method uses magnetized vector cells to attach the cancer cells. This method allows a magnetic field to detect and isolate cancer cells earlier and more accurately than the current method. The new method improves the accuracy of cancer cells detected from 60% to over 90%. However, even though the company has medical experience, it does not have the funds to make the capital investments to procure the highly specialized equipment needed and to hire the personnel needed to operate them. Additionally, the company does not have any marketing expertise for this endeavor. The company has been soliciting investors in order to acquire the estimated $5 million start-up funds. The current market size with local laboratories is estimated at $100 million. The potential National market is $10 billion. If you were consulting for Wave Corp, what collaboration option would you advise for them to do? Why? Explain with as much detail as appropriate.
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