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Message Strategies: Marketing and Sales Messages
Read the following message, then (a) analyze the strengths and weaknesses of each sentence and (b) revise the document so that it follows this chapter's guidelines.
At Tolson Auto Repair, we have been in business for over 25 years. We stay in business by always taking into account what the customer wants. That's why we are writing. We want to know your opinions to be able to better conduct our business.
Take a moment right now and fill out the enclosed questionnaire. We know everyone is busy, but this is just one way we have of making sure our people do their job correctly. Use the enclosed envelope to return the questionnaire.
And again, we're happy you chose Tolson Auto Repair. We want to take care of all your auto needs.
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Most firms find arbitration and mediation clauses to be superior to litigation, which tends to be more costly and take longer. Of course, the potential litigant faces the same issue, so most people think carefully before suing. Arbitration is binding..
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How does marketing in nonprofit organizations differ from public and private sector organizations?
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