Merits of new product manufacturer wanted to market

Assignment Help Operation Management

Reference no: EM132238914

A few years ago, a small detergent manufacturing firm hired a market research firm to conduct a study on the merits of a new product the manufacturer wanted to market. The market research firm came back with research results that favored the launch of the new detergent. Based on the recommendations of the research report, the detergent firm introduced their new product. Six months later their sales were only 40 percent of what they had anticipated, so they turned around and sued the market research firm. Who do you think won the case and why?

Reference no: EM132238914

Questions Cloud

What are the erm strengths and weaknesses of strategy : In the process, the bank gave enormous trading authority to one individual. What are the ERM strengths and weaknesses of this strategy?

Transaction processing information systems : What are some differences between Transaction Processing Information Systems and Management Information Systems?

Labor and entrepreneurial innovation : Based on land, minerals and natural resources, labor and entrepreneurial innovation, which country do you feel has the greatest long-term potential China

Describe effects of diversity and ethnicity : Diversity and ethnicity affect an individual's risk of developing several of the illnesses covered in the chapter on sudden illnesses.

Merits of new product manufacturer wanted to market : Small detergent manufacturing firm hired a market research firm to conduct a study on the merits of a new product the manufacturer wanted to market.

Marketers pay attention to the study of consumer behavior : Why should marketers pay attention to the study of consumer behavior? What specific marketing decisions can be aided by this exercise?

How could the judge support his decisions : How could the judge support his decisions? Do you think he showed any type of bias? Why or why not?

Associated with the summer olympics : What are some examples of "marketing" activities that are associated with the Summer Olympics?

What are the strengths of using social media : What are the strengths of using social media in healthcare? The response must be typed, single spaced, must be in times new roman font (size 12).

User Account

All Pages