Mentions the theory of transaction cost analysis

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Chapter 4 mentions the theory of transaction cost analysis (TCA). What role does TCA play in the decision to use a company sales force rather than independent manufacturers' agents?

Reference no: EM131137050

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Mentions the theory of transaction cost analysis : Chapter 4 mentions the theory of transaction cost analysis (TCA). What role does TCA play in the decision to use a company sales force rather than independent manufacturers' agents?

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