Memo outlining the pros and cons of e commerce

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Reference no: EM131285298

Assume that you are the marketing manager for a small securities firm (a firm that sells stocks and bonds) whose customers are primarily businesses and other organizations.

Your company has so far not made use of the Internet to provide information and service to its customers. You are considering whether this move is in the best interests of your firm.

Write a memo outlining the pros and cons of e-commerce for your firm, the risks your firm would face, and your recommendations.

Reference no: EM131285298

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