Reference no: EM132291599

Overview of the Scenario:

Hairesy is a hair care company launched in the late 1990s during the height of the dot- com, online business craze. When the company first launched, it sought to provide the internet’s widest array of hair-care and beauty products becoming, in effect, the Amazon for follicles. Although the brand never achieved anything near market domination, it settled into a niche offering sustainable profits: animal-specific hair care. These days, Hairesy sells Shampoodle for dogs, Shamcockatoo for birds, even conditioners for chinchillas, leave-in products for ferrets, and grooming devices for (hairless) sphynx cats—all with pun-laded names too terrible to mention.

However, after surviving the bankruptcy of its initial competitors and countless other e- tailers during the early 2000s, Hairecy stopped innovating. Fearing that loyal customers might be turned-off by design changes, founder Kayvon Trussdale vowed to keep the website looking more or less as it did on its day of launch. In recent months, Mr. Trussdale retired to the Malibu coast and appointed a new company President, Alina Gomez, as his replacement. Mrs. Gomez has decided to make considerable changes to the company, forming a series of committees to research the brand’s reputation within its target markets, to re-evaluate the appearance of the website, and to “streamline operations” (which may be code-word for firing people). Employees at every level of the organization, which includes 300 employees, are nervous.

1. The meeting with Peter Cubital was surprisingly effective and efficient. Your group feels comfortable with his team’s ability to redesign the Hairesy website in-line with President Gomez’s vision for the company. During that meeting, you were appointed as the committee Secretary, and the chairperson has now asked you to summarize the conversation and send an email to the members of the group. In that email, you should highlight key conclusions, list action items for various members of the committee, and reiterate the date and location for the committee’s next meeting.

Sergio Stewart will research best practices regarding the use of embedding video in e- commerce sites. The committee agrees that Peter Cubital and his team are capable of enhancing the website. By the next meeting, the committee would like to see the web design team implement three to six new design elements, drawing inspiration from the Electric Lettuce and HairFlair websites. Diana Galaga will learn more about methods for stimulating customer engagement online. The committee will meet next on April 8. The committee agrees that a full re-design of the website would be the best course of action. Peter Cubital believes that his team could achieve a complete re-design in three months.

The committee would like to learn more about the ways that other companies have employed celebrity pet “influencers” to market their items. The next committee meeting will take place in room 215 at 2:30 in the afternoon. The committee has appointed Rex Jefferson to contact the owners of Doug the Pug, Pumpkin the Raccoon, Mr. Pokee the Hedgehog, and Rosie the Cat. The committee would like Mr. Jefferson to discuss the possibility of those pet “influencers” become spokes-animals for Hairesy. Peter Cubital estimates that a full re-design of the company website would cost no more than $30,000. Emmylou Rittenhouse will investigate various platforms on which the new website could be built, including RectangleSpace, GoMommy, and Skix. The committee recommends that all members of Mr. Cubital’s team be retained during this process of transition and for the foreseeable future.

Your task: Write an email to members of the committee completing the tasks outlined in the scenario above and providing all necessary details.