Medical professionals to convey general health information

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Social media is being utilized more by hospitals and medical professionals to convey general health information. Engaging with patients by social media is a way to empathize with those who need comfort, not just to provide relevant health news. Users like photos and success stories, especially those that showcase compassion and ability to go above and beyond for a family. A hospital usually receives private messages inquiring about specific medical conditions; but they never address them publicly on their web page. They usually recommend patients direct their questions to the hospital's general contact form or contact them by phone. A recent survey asked a thousand patients and over a hundred healthcare executives what they thought of the way many healthcare organization are utilizing social media. The results showed the most trusted resources online are those by doctors (60%), followed by nurses (56%) and hospital (55%). The potential for misinformation on the internet is high. How do you think this problem can be avoided?

Reference no: EM132279520

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