Reference no: EM13560404

Medical devices sold in Japan

To create the global marketing plan:

• Describe your selected product or service, using available industry, trade, and global brand sources.
• Describe the host country target market characteristics.
• Summarize relevant global market conditions based on international trade policy impacting your domestic country, specific product or service, and target foreign country market.
• Summarize pertinent global market contingency environments influencing the targeted foreign country market, such as geographic and ecological, demographic, economic and technological, political and legal, and cultural.
• Present your global market entry strategy and justify it in terms of the continuum of risk and reward tradeoffs.
• Formulate a unified and effective global marketing mix, by explaining how calibrations of product, price, place, and promotion achieve the intended global brand strategy objectives.
• Develop global marketing leadership control principles to address the three major governance modes, functional, financial, and ethical.
• Write a complete bibliography of sources of information.