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Media strategy and message strategy

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Reference no: EM132418887

Read the series of case articles given below, and answer each question in detail.

Case 01

1.       Difficulties While Driving? You're Only Human, Says New Honda Campaign

1. After seeing and thinking about the Honda print ad here, is this creative message one that can be easily adapted globally? Defend your response with why or why not.

 

1.       Mcdonald's Print Ad Shows Appropriate Time To Eat A Burger

2. Please think about this media strategy and message strategy from an ethics stance. How could some find it unethical? Are there any other brands that use a similar strategy?
Case 02

 

1.       Apple Remembers Steve Jobs On Anniversary Of His Passing

1.    1.While not discussed in the video montage, some rumors about Apple say that Steve Jobs was against the idea of launching the ipad mini, because it was too close to the size of the iphone or did not provide a certain value that Apple products have with each new product. After his death, the brand released it. If this is indeed a true rumor, what is the ethical issue? What do you think?

 

1.       Bodyform 'Apologizes,' Admits That There Is No Such Thing As A Happy Period

2. What is the main ethical issue that Bodyform had in this campaign?
Case 03

 

1.       Oreo Caps Off 100th Birthday Celebration With 5,000 Cookie Delivery To Antarctica

1. When few people live in a region such as Antarctica, why would an American company send a product there? What are some intended outcomes for the brand from an IBP perspective?

 

1.       Mother London Sends Gay Icon Russian Nesting Dolls To The Kremlin

2. Please think about this situation (sending the dolls depicting famous gay stars) to Russia. Note the article says the dolls will be auctioned for charity. Do you think this is an ethical thing to do? Support your response.
Case 04
1. With the promotional materials for the Liquid-Plumr campaign, handsome men are featured on a calendar to show off their masculine bodies. An ethics question about sex in advertising is about using sex appeal to sell a non-related product-like cleaning fluid. What is your stance on this topic? Support your response.

 

Read the series of case articles found in the SLO attachment below, and answer each question in detail. Once completed, attach your completed document here and submit.

Reference no: EM132418887

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