Reference no: EM132900783

1. Media Psychology is defined as

1. "the scientific study of human behavior, thoughts, and feelings experienced in the context of media use and creation" (Karen, E. 2012)

2. understanding how consumption/usage of and interactions with media affect human thoughts, feelings, and behaviors
How do these definitions differ? Give at least two examples to illustrate the difference/s.

2. Media engineers (and politicians through media) use FIVE Persuasion Techniques to help the consumer of media form an opinion, change attitudes and behavior.:

1) Reframing 2) Repeated Affirmations 3) Vicarious/imitative Learning 4) Distraction and Denial 5) Classical and Operant Conditioning

a. Define and give examples of three of these techniques from media in your country.

b. Describe how you would examine, study and evaluate one of these three techniques

3. According to a study by Internet Matters, young children are accessing pornography as early as the age of eight and by the age of fourteen more than 50% have consumed pornography and at this age it becomes a ‘normal thing to do'. (internetmatters.org, 2017) In Galicia, Spain a recent study of 2500 people under 30 showed that 70% consumed pornography via the internet. (ibid 2018)

Use Gerbner's Cultivation theory and/or Uses and Gratification theory (Levy; Katz, Blumer and Gurevitch) to analyse either the reason for this consumption and/or the results of such consumption.

4. List and give 3-5 clear examples of some positive psychological effects of 21st century media. Back up your list with theory and credible research.